In a nice effort to establish itself as a worldwide sports brand, Manchester City will launch their Fortnite Creative experience, which will be referred to as “The Ladder.” The event will take place at 4 AM Eastern Time on July 20. It seems that the football club will make history by being the first Premier League team to announce the debut of its very own experience within the metaverse platform. Sleek!
Find out more about one of the most interesting partnerships below.
Manchester City x Fortnite: Hit or Miss?
In its pursuit to become a worldwide sports brand, Manchester City is employing Fortnite in order to achieve that goal. To tell you the truth, who would have ever imagined that this would be a crossover?!
Michael Herriger, the Chief Executive Officer of the Fortnite Creative studio Atlas Creative, released a statement highlighting the following:
It’s a really good way to test the waters and come to platform in an organic way, where you’re introducing yourselves to existing audiences before building your own world.
What to Expect From Manchester City in Fortnite?
Fortnite will definitely stirr quite the buzz by including one-on-one tournaments in which players will compete against one another for the opportunity to ascend a succession of virtual venues branded as Manchester City. Currently, there is no predetermined time frame for the experience; however, we will be receiving further details in a very short amount of time. When Manchester City launches its very own Fortnite experience, the club will have to deal with the reality that this brand-new universe does not come with a user base that has already been established via previous experiences. With the intention of resolving this issue, the corporation intends to make use of its database of players and skills in order to disseminate information throughout their social feeds.
Are you excited about this cool Manchester City and Fortnite event?
