Gmail’s latest update adds a blue checkmark to emails after introducing support for certified brand logos two years ago. What’s different now? Brand logos are now displayed right in the avatar slot next to your name and address, which is based on the Brand Indicators for Message Identification (BIMI) standard. What’s best is that if you have a company and a logo, you can now show that instead of just one letter. Pretty cool, isn’t it?!
DMARC (aka Domain-based Message Authentication, Reporting, and Conformance) and logo verification comes “with a VMC, issued by a Certification Authority such as Entrust or DigiCert” are actually the foundations of the new upgrade. Here’s how you can set everything up:
- Go to the Help Center to learn more about setting up BIMI
- Check out this website to find out more about BIMI and see the latest news
With the addition of a checkmark indicator for senders who have embraced BIMI, Google is now making the functionality much more obvious in order to “help users identify messages from legitimate senders versus impersonators.” Also, it was just time to see such a thing happen, considering the rest of the IT industry and other social platforms that added the feature.
What are your thoughts and experience so far about Google’s Gmail?
How does Gmail’s blue checkmark look like and work?
It’s kind of easy and cool! You can actually hover over the new icon, which is a cute blue seal with a white checkmark in the center. Then you’ll see the following message from Google:
This email’s sender has confirmed that they are the owners of google.com and the profile image’s logo. Discover more.
The update will be made available over the next few days or weeks for the following:
- Google Workspace users
- G Suite Basic
- Business users
- Users with personal Google Accounts
Stay tuned for more cool news and tips!