Apple’s upcoming event, during which it will most probably introduce its new generation of devices, including the iPhone 13 and Apple Watch Series 7, will take place on September 14 at 10 a.m. PT.
The event, similar to other Apple events since the beginning of the pandemic, will take place entirely online.
The announcement was also made public by Apple’s Senior Vice President of Worldwide Marketing, Greg Jozwiak:
We’re California Streaming on September 14th. See you real soon. 🏞 #AppleEvent pic.twitter.com/OjOvJFXlHd
— Greg Joswiak (@gregjoz) September 7, 2021
Apple’s invitation mentions “California streaming” and a flashy neon outline on the company’s logo, set in front of a mountain range.
The event is the company’s most important milestone of the year, launching the new lineup of products prior to the holiday shopping season, as usual.
In 2020, the company held three in product releases in the second half, dividing them into announcement events for its newest Apple Watches, iPads, iPhones, and Mac computers.
All of the announcements helped the company reach record levels in terms of revenue.
It’s not yet known what products the company will be introducing and if it will be repeating its tactic of hosting multiple events during the second half.
However, it’s nearly confirmed that the iPhone 13 will be present at the event, and the chances are that the rumored Apple Watch 7 might make an appearance as well.
Last year we saw Apple give each of their new products the occasion to shine without being shadowed by a different or complementary device.
The iPhone 12 ticked many boxes at launch, particularly in terms of connectivity thanks to its new 5G wireless connection and revamped physical appearance.
CNET’s Patrick Holland dubbed the iPhone 12 as one of their top-rated phones of all time due to its “striking design, improved cameras and four different models,” which make the iPhone 12 an interesting choice.
