With an astounding 40 new games planned for release over the course of the remainder of 2023, Netflix has great intentions to keep growing its selection of games.
That data was taken from a first quarter earnings interview with Netflix that was published earlier this week on YouTube.
Greg Peters, who is a co-CEO of Netflix, refused to provide any precise details about customer retention and engagement, but he did take the opportunity to highlight the company’s future objectives.
Users may presently access 55 games from the company, and that number will only grow as more and more games from inner studios and licensed partners are launched.
The engagement and the retention of Netflix’s video game services have been questioned, but Peters chose not to respond.
However, a survey from last year portrayed a bleak picture; as of last August, less than 1 percent of customers were regularly playing the games.
Whether or not anything has changed ever since is still unknown, but Netflix doesn’t appear to care.
The business has definitely not indicated that it may be reconsidering its incentive to invest in gaming!
Although it’s hard to say for sure, the fact that Netflix games can only be played on mobile devices may be the reason why users are not utilizing this aspect of the service as much. That turns off people who only use Netflix on their computers and TVs.
In fact, many consumers might not even be aware these games are a part of their monthly subscription fee! Regardless of the situation, Netflix faces a difficult challenge in its struggle with other gaming possibilities.
There are other things Netflix might do, but the 40 new games scheduled for release this year alone could contribute to a change in image among gamers.
According to a new report, Netflix games will soon be available to play on computers and TVs utilizing the Netflix mobile app as a sort of controller.
However, this should be taken with a grain of salt since Netflix hasn’t formally announced it yet, but maybe the business will keep adding more methods for users to access its video game selection, promoting it and making it more easily accessible to its subscribers.