TikTok may be reacting to competition from YouTube Shorts by exploring new methods to financially compensate its content providers. The firm has now unveiled its brand-new Creativity Program, which has the objective of rewarding innovation as well as, strangely, lengthier movies that have been uploaded to the site. The fact that it won’t be accessible to everyone right once is a bummer, but rather than that, it will be made available to a select number of users in the form of a beta. TikTok claims that it will initially be accessible exclusively by invitation, but that it plans to open it to all qualified content producers in the United States over the following several months.
According to the information provided by TikTok about the Creativity Program Beta, users will need to be at least 18 years old in order to be eligible for participation. In addition, content producers will be required to reach a certain milestone, both in terms of the minimum number of followers and the number of views. An invitation may be sent by the firm if these requirements have been satisfied and the account has been maintained in good standing. Those who are currently registered in the TikTok Creator Fund will have an easier time switching over to the new Creativity Program. This is a positive development, despite the fact that the invite system is not entirely clear. TikTok states that in order for producers to begin earning money from this new scheme, the creator must create high quality, unique material. Another condition for receiving payment is that the material that was produced must be over one minute. This is another one of those conditions that is rather ambiguous. A new dashboard is going to be implemented so that everything can be monitored, and it will provide information such as indicators for performance or eligibity.
