Super Follows on Twitter have been replaced by Subscriptions, and we really don’t know what to say. Such a change is added to the list of upgrades (or downgrades) that the social platform has suffered since Elon Musk got in the building. What does the CEO of Twitter is now thinking of this?! He said that Twitter won’t actually take a cut of creators’ profits for the first year. So, how does the new update work?
Following Elon Musk’s announcement of a redesign, Twitter devs looking to monetize their accounts should now focus on Subscriptions rather than Super Follows. Why’s that?! Super Follows was first launched by Twitter back in 2021 for content providers as a way to charge for exclusive tweets. So, thanks to those lengthy tweets, subscriptions now got long-form content, along with something known as “hours long videos.”
Check out Musk’s statement below:
Apply to offer your followers subscriptions of any material, from longform text to hours long video!
Just tap on “Monetization” in settings.
— Elon Musk (@elonmusk) April 13, 2023
But there’s a catch, as it always is!
It appears now that most of the program’s specs haven’t altered since Super Follows. So, in exchange for unique material like subscriber-only talks in Twitter Spaces and premium badges, creators can charge $2.99, $4.99, or $9.99 each month. That’s quite something, isn’t it?!
Now, going back to Super Follows. Even before Musk gained control of Twitter, Super Follows never really appeared to take off. Well, at least initially. It appears he is currently attempting to entice producers with more enticing conditions. So, Twitter will work like this: for the following 12 months, the social platform will not be taking a much higher percentage of producers’ subscription revenue. What’ll do then?!
Instead, producers should somehow anticipate that 70 % of their income would come via mobile and roughly 92 % from web-based subscriptions. That should make up the remaining 40 % of their income right after payment processing expenses and the app store. Do you think the recent change was necessary?