The GMB change is the latest update from Google that will affect medical businesses. This update is to the Google My Business (GMB) platform, and it will now be more difficult for advertisers to rank higher in search results. The GMB change will affect all industries, but the most notable are those who offer medical services or products. In this blog post, we will discuss how these changes will impact your business and what you can do to make sure it doesn’t happen to you.
Dentistry
One of the most notable industries that will be affected by the GMB change is dentistry. With this update, businesses in this industry will have a more difficult time ranking higher in search results. This means that if you are a dentist and want to rank higher in Google search results, you will need to put more effort into your GMB listing. The good news is that there are still ways to improve your ranking.
Medical Services
The medical services industry is another one that will be greatly impacted by the GMB change. This is because Google is now placing a greater emphasis on local search results. In order to rank higher in these results, businesses in this industry will need to have a medical Google Business Profile. An example of this is if you use Google search and type in “pain management doctors near me.” In the past, many businesses would rank higher for these types of keywords because they did not require as much specific information about their location or business hours. Now with the GMB change, results will be more localized based on where the searcher is located at that time.
Pharmacy
The pharmacy industry has also been affected by recent changes from Google due to certain updates being made to its algorithm. This update specifically deals with medical searches and how pharmacies fit into those types of queries now that it’s becoming easier for consumers to find quick answers online rather than going directly through their doctor or health care providers. It’s likely that these types of searches will only increase in the future, which means pharmacies need to be prepared for this change by creating a strong GMB profile.
Pediatrician
The pediatrician industry is also being impacted by the GMB change. This is because many parents are now searching for doctors online through their smartphones before they even have children. This means that businesses in this industry need to make sure their website and GMB profile are both optimized for mobile devices.
Dermatologist
If you have a skin disease that is not easily treated, you may want to go see a dermatologist. Dermatologists are medical doctors who deal with the skin and various diseases on that body part. Google recently updated its algorithm for this industry by giving more preference towards local results, as we mentioned earlier in this post – meaning these searches will now be even easier to find online through your phone or other mobile devices. If you do not have threatening skin issues, you can Google “skin problems pictures” to see if your condition is covered.
Physical Therapy
If you are suffering from an injury, you may want to visit a physical therapist. Google has made it easier for people who are looking for these services through their mobile devices by putting more emphasis on local results. This means that your business will need to have a strong GMB presence if you hope to rank higher than the competition in search results.
Optometrist
If you have a question about your eyes, visit an optometrist. This medical professional specializes in the health of your eye and will diagnose any issues you may be having with it. In order to rank higher for these types of keywords as an optometrist or business that offers this service, Google has made it necessary to create a strong GMB profile.
Podiatrist
If you are experiencing foot pain, you may want to visit a podiatrist for help. According to recent updates made by Google, these types of searches will now be easier than ever before – meaning that your GMB page needs to have strong rankings if you hope to outrank the competition in search results.
Ophthalmologist
Ophthalmologists have also been affected by the GMB change. If you are experiencing vision issues, this type of medical professional may be able to help you with your problem. In order to rank higher for these types of searches on Google, it is recommended that businesses in this industry create a strong GMB profile as soon as possible.
Endocrinologist
If you are having problems with your hormones, you may want to visit an endocrinologist. This type of doctor specializes in treating diseases that are related to the endocrine system. Google has recently updated its algorithm for this industry, which now puts more emphasis on local results. This means that businesses in this field will need to have a strong GMB presence if they hope to outrank the competition.
Dietitian
You can now easily Google “healthy recipes” for a vast amount of information on how to eat healthily. This also means that if you are in the dieting industry, your business will need to have strong search engine rankings if it hopes to outrank its competition.
Optician
In order for opticians and other medical professionals within this field to rank higher than their competition, they must have a strong GMB presence. This is because Google recently updated its algorithm for this industry to give more preference towards local results.
Otolaryngologist
Telehealth has been on the rise in recent years, which is why Google has made it a priority to rank telehealth services higher in search results. If you are an otolaryngologist (an ear, nose, and throat doctor) or offer this service, it is important that you have a strong GMB profile. This will ensure that your business appears as a local result when a user searches for the keyword “otolaryngologist” on their mobile device.
In conclusion, the GMB change will affect all industries, but those that offer medical services or products will be most impacted. If you are a business in one of these industries, it is important to make sure your GMB profile is as strong as possible. There are still ways to improve your ranking, even if you already appear in the top rankings for your targeted keywords. If you would like help with making sure your GMB profile is as strong as possible.
