YouTube is testing a new streaming option for mobile app users, allowing YouTube Premium users to access a higher quality 1080p option. According to a Reddit user who spotted the test, the new 1080p Premium option boasts an “enhanced bitrate,” which could help address users’ desire for higher-quality video without having to select the 1440p or 2160p option.
new CEO’s already making changes, ‘1080p Premium’ option appeared today from LinusTechTips
This move comes amid speculation about YouTube’s strategy for YouTube Premium, as the company continues to experiment with new features to retain and attract subscribers. In December, YouTube tested an “add to queue” feature for Premium users on both Android and iOS devices. However, some users have expressed concern that the new 1080p Premium option may come at a cost, with 60fps and 120fps videos potentially being locked behind the paywall. It remains to be seen whether this will be the case or whether YouTube will offer these options for free to all users.
The test also coincides with the departure of Susan Wojcicki as CEO of YouTube. However, it is unclear whether the change in leadership has had any influence on the new strategy. YouTube’s new CEO, Neil Mohan, may have different ideas for the platform’s future direction.
As YouTube continues to experiment with new features, it is clear that the company is striving to improve the user experience and offer more value to subscribers. Whether this means more exclusive content, improved streaming quality, or other features, it is clear that YouTube is committed to remaining the go-to platform for video content. Overall, the new 1080p Premium option for mobile app users is an exciting development for YouTube and its subscribers. As the company continues to evolve and adapt to changing user needs and preferences, it will be interesting to see what other changes and innovations are in store for the future.
